the purpose of the study is to analyze digital marketing channels to increase the flow of viewers to digital products. Give preference to the model presented deals with the main channels of building strong relationships with specific audiences. It is shown that paid advertising increases the coverage area of the target group, conveniently segmenting it. The scientific novelty of the article lies in the consideration of the problem with the participation of illustrative examples of civilization. Research has identified the most productive digital marketing tools.
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